Opinions
Melvin has written Opinion articles and provided various comments for Caterer and Hotelkeeper on topical hotel industry issues. Links to these articles appear below (NB. Copyright of these articles rests with Caterer and Hotelkeeper).
"This year's royal event should be better for business than last year's" April 2012
The Mid-market fights back - 27 May 2011. "Market development means there is no longer any hiding place for poor quality, underinvested, mid-market and independent hotels." said Melvin Gold in a Caterer feature on mid-market hotels in the UK
Anyone who says they are not discounting is missing one word - yet! said Melvin Gold at a Caterer Roundtable debate in April 2009. Click here to view the video.
To discount or not to discount? - 8 February 2009 (The consultant's view)
Tomahawk to go fourth and multiply - 7 June 2007 (Ask an Expert article concerning group expansion)
What were you thinking of, Mr Brown? - 5 April 2007
Uncertainty is the only safe prediction - 25 January 2007
Make room for real bookings - 21 September 2006
When disaster strikes.... - 31 August 2006
Hail the heroes of hospitality - 27 July 2006
Will Germans be World Cup winners? - 29 June 2006
Hoteliers must prepare for holiday season - 25 May 2006
Are your prices consistent? - 20 April 2006
When will bull market end? - 16 March 2006
Use my name - not my room number - 16 February 2006
Keep an eye on the weather - 19 January 2006
Different strokes for different folks - 24 November 2005
What inspires loyalty today? - 13 October 2005
Mobiles pull the plug on phone profits - 15 September 2005