News and Views
Branded hotels hold the key to the future. The hotel industry will grow but it will look very different in 2031 with more branded hotels, more budget properties and fewer independents. An article by Melvin Gold in the British Hospitality Association's Trends and Developments 2011 publication. Click here for article. and here for BHA website to purchase the publication.
In an article published in the Hospitality Black Book 2011 Melvin observes that "Many of the major hotel companies are now prepared to franchise their brands to third party developer-owner-operators....franchising will become even more prevalent in the future." Read the full article in the online version (pages 64-68) by clicking here.
Melvin was interviewed for the Jeff Randall Live programme on Sky News on 15 February 2011. The interview concerned InterContinental Hotels Group and was used as part of the prelude to a live interview with Group Chief Executive Andrew Cosslett.
Melvin was interviewed for the Spring 2011 edition of Inntel's customer publication, Inntelligent News. Click here to view the interview......and here for the full publication from Inntel's website.
In an article for Hotel Report magazine in January 2010, Melvin Gold considered how the hotel industry, and its constituent companies, may grow in the future. Click here to view the article.
The question facing hoteliers is whether the price war is stimulating new demand. Melvin Gold, a consultant, doubts it. Melvin Gold, quoted in an article by Matthew Goodman in The Sunday Times (26.7.09). Click here for full article.
Buoyant hotel sector attracts investors. A viewpoint article written for Travel Trade Gazette (27 October 2006) discussing the current investment trends in the hotel sector. Click to view the article on TTG Digital's website (you may need to register which is free, and easy).
Melvin is the Chairman of the editorial committee of the Institute of Hospitality's Hospitality magazine. In the first issue he wrote an article for the Devil's Advocate column presenting a contrary view of a popular trend. The article focuses on some of the potential downsides of the current trend in the hotel sector to separate the asset ownership from management. Click here to read the article. (Spring 2006). Click here for the Hospitality magazine website.
Gold Standard (Hospitality magazine, June 2004) (Copyright: Excel Publishing)
Conferences
Melvin is present at many of the major European hotel industry conferences and events including the annual Berlin Hotel Conference. In March 2010 Melvin attended the Berlin Hotel Conference once again and moderated a well attended panel session entitled "How is brand profitability being adapted to cope with the downturn and keep owners happy?". Here's a link to the website for the Berlin Hotel Conference. He was present in Berlin in 2011 and looks forward to attending in 2012 - what will the mood be by then?
Melvin Gold at Hotel Marketing Conference 2011
Photo courtesy of Katherine Alano, Caterer and Hotelkeeper magazine
In September 2010 Melvin moderated a panel at Euromoney's 10th Annual European Hotel Finance & Investment Summit. The session was entitled "Strategies for recovery in 2010 and beyond" and featured 5 prominent industry senior executives. In the same month Melvin made a return visit to the Hotel Booking Agents Association annual forum where he gave the keynote address on the opening morning of this event which was attended by around 350 agents and hotel executives, mainly from the sales and marketing functions of leading companies.
Melvin attends a host of industry events including presentations on hotel industry issues for banks and industry bodies. Apart from private client events, in 2011 he moderated a round table discussion on hotel pricing and related issues for the Institute of Hospitality and was a speaker at the launch of BSI's Corporate Benchmark Report.
Melvin was the keynote speaker at Caterer and Hotelkeeper's Innovative Marketing in Hospitality Conference in London on 28 November 2011. Click here for more details of the event. And click here for Melvin's powerpoint from the event.